This Article Full Text (OnlineFirst PDF) Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Scopus Google Scholar Articles by Tubillejas, B. Articles by Cuadrado, M. Social Bookmarking                         What's this?

A Model of Determinant Attributes of Corporate Image in Cultural Services

^* To whom correspondence should be addressed. E-mail: bertuan{at}alumni.uv.es.

	Abstract

The study of corporate image, within the strategic approach of marketing, focuses on evaluating the attributes that determine it. After reviewing the relevant literature, the present article proposes a corporate image model delimited by functional attributes that is adapted to the cultural services sector. Our objective is to evaluate the importance of these attributes or factors, so the authors develop an empirical exploratory investigation as a first phase of our study. The personal survey, by means of a structured questionnaire, was the technique employed for collecting the information that was analyzed by multiple regression analysis. The first results show that "physical environment" and "access to services" are the attributes with the strongest influence on the corporate image of cultural service organizations.

First published on September 22, 2009
Nonprofit and Voluntary Sector Quarterly 2009, doi:10.1177/0899764009344883


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?