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Methodology Is Destiny: The Effect of Survey Prompts on Reported Levels of Giving and Volunteering

Indiana University and Indiana University-Purdue University at Indianapolis, rooney{at}iupui.edu

Kathryn Steinberg

Indiana University and Indiana University-Purdue University at Indianapolis, ksteinbe{at}iupui.edu

Paul G. Schervish

Boston College and Indiana University

This article extends earlier methodological tests of giving and volunteering in Indiana to a large (N = 4,200) cross-sectional sample collected in the United States in the fall of 2001. The authors find that the results are consistent with those found in the earlier analyses, namely, that longer, more detailed prompts led respondents to recall giving and volunteering at higher incidence rates (proportion donating at all or volunteering at all) and at higher levels (dollars given or hours volunteered) than when compared to survey methodologies with fewer prompts.

Key Words: giving • volunteering • measurement • methodology

Nonprofit and Voluntary Sector Quarterly, Vol. 33, No. 4, 628-654 (2004)
DOI: 10.1177/0899764004269312


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