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Nonprofit and Voluntary Sector Quarterly
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Does Executive Intuition Matter? An Empirical Analysis of Its Relationship With Nonprofit Organization Financial Performance

William J. Ritchie

Florida Gulf Coast University

Robert W. Kolodinsky

James Madison University

Karen Eastwood

Florida Gulf Coast University

This study tests the relationship between a chief executive’s intuitive decision style and financial measures of nonprofit organization performance. Providing additional support for earlier theories that emphasized top managers’ ability to influence change in their organizations, executive intuition was found to be significantly associated with three of the six financial performance outcomes examined in this study. Executive intuition was a significant and positive predictor of both fiscal performance measures and one of two public support measures. Implications and future research ideas are offered.

Key Words: executive intuition • nonprofit financial performance • intuitive decision making

Nonprofit and Voluntary Sector Quarterly, Vol. 36, No. 1, 140-155 (2007)
DOI: 10.1177/0899764006293338
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