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Communicating the "Realities" of Charity Costs: An Institute of Fundraising Initiative

Indiana University-Purdue University

Stephen Lee

University of Reading

Elaine Jay

Devon Wildlife Trust

This article reports the background to a new initiative by the Institute of Fundraising in the United Kingdom to supply the public with information with respect to charity costs and in particular the costs of fundraising. The initiative is described, and the results of a recent benchmarking survey of the Top 500 Fundraising Charities that will be used to underpin it are reported. The mean cost of raising £1 was found to be £0.21.

Key Words: fundraising • fund raising • development • nonprofit marketing • fundraising cost

This version was published on April 1, 2009

Nonprofit and Voluntary Sector Quarterly, Vol. 38, No. 2, 333-342 (2009)
DOI: 10.1177/0899764008325322


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